Moyer Strategies is a Washington, DC-based strategic communications advisory firm that helps climate and clean energy clients achieve their most important policy, regulatory and funding goals at the federal and state levels. We work with climate-focused businesses, climate tech startups and young companies, advocacy organizations, trade associations and individual leaders.
We've spent our careers working to shape policy and regulations from various angles that give us insight and perspective on how to overcome challenges and seize opportunities, from the US Senate Majority Leader's office to high-profile presidential campaigns to hard-fought issue advocacy battles, Our clients receive the same trusted counsel we've provided to prominent leaders for nearly two decades. We shape public opinion, influence decision makers and build the profiles of leaders and organizations, positioning them for more wins, more funding and more impact in the fight against climate change.
Our team has spent nearly two-decades working on climate and clean energy issues at the federal, state and city levels; on top-tier presidential and gubernatorial campaigns pushing forward-thinking climate measures; with state attorneys general fighting harmful federal climate rollbacks; and with advocacy organizations seeking to accelerate the transition away from fossil fuels. Our experience includes communicating for former Senate Majority Leader Harry Reid about the implementation of more than $90 billion in clean energy programs; advocating for federal climate legislation ahead of the passage of the Inflation Reduction Act in 2022; and delivering strategic communications services to help our client win a competitive EPA grant worth $5 billion.
With every client, we begin our work together by assessing your current situation. We connect the dots based on our experience and insights gained from working with similar clients and develop a plan for how you can achieve your goals. Our engagement with you may end here, or we may continue on, putting the plan into practice.
Strategic Communications Advising & Planning
We build a strategic communications plan for clients and then help you execute it. We know the media and political landscape, and our instincts have been honed by working in high-pressured environments. We help clients see around corners and anticipate what's coming.
Earned Media Strategy
We build a strategy for reaching audiences who need to hear your message through the press. We’ve built strong relationships with reporters over nearly two decades, and we spot opportunities for engagement that move you closer to achieving your goals.
Message Development
We work with clients to craft messaging that will resonate, then we deploy these messages clearly, concisely and consistently to break through with decision makers.
Media Training
Leaders we work with gain confidence and critical skills — and avoid common pitfalls — to deliver their messages on-camera or in any setting with a reporter. We've advised candidates for president, high-ranking government officials, corporate CEOs and executives of all types — we can help you, too.
DC-Based Events
We partner with top-tier media outlets to develop high-value, live journalism events in Washington, DC, that provide an invaluable platform for a top executive and your issue to reach policymakers and regulators.
Paid Media
Sometimes the best way to reach your target audience is through paid advertising that precisely delivers a message. We've run multi-million-dollar ad campaigns and understand the range of options available for any budget.
Launching the 1st US Green Bank to Address Climate Change
We worked with an advocacy organization to help achieve a decade-long goal of creating a national green bank that would expedite the transition from fossil fuels and prevent the worst effects of climate change. The policy was included in the Inflation Reduction Act of 2022. Upon passage, we drove several waves of media coverage with the CEO about the benefits of a national green bank, how it will work, and why acting quickly to establish it is imperative. We then helped our client win a competitive EPA grant worth $5 billion and partnered with them to launch the nation's first national green bank in 2024.
Stopping Climate & Environmental Rollbacks by Working With State AGs
In our work with the State Energy & Environmental Impact Center, we worked closely with state attorneys general to fight the Trump administration’s climate and environmental rollbacks, telling the story in the New York Times and elsewhere of their role as the last line of defense. As the Times put it, "state attorneys have worked together to fight the administration’s rollback of school lending laws, to defend the Affordable Care Act and to stop the construction of a border wall. But the most consistent victories have been on the environment, and the attorneys say that more actions are on the way."
Chris Moyer, Founder & President
Chris has spent nearly 20 years working to shape federal and state policies through strategic communications, advising and serving as a spokesperson for high-profile and respected public officials and candidates, CEOs and non-profit leaders. He worked as a communications aide on former Senate Majority Leader Harry Reid’s improbable 2010 re-election campaign in Nevada and in his Capitol Hill office, focusing on messaging and driving media coverage for once-in-a-generation laws like the Recovery & Reinvestment Act, the Affordable Care Act, Dodd-Frank. Chris worked closely with state attorneys general to fight the Trump administration’s climate and environmental rollbacks, telling the story in the New York Times and elsewhere of their role as the last line of defense. He led communications for Senator Cory Booker’s presidential campaign in New Hampshire before launching Moyer Strategies in 2020. A New Hampshire native, Chris is a graduate of Boston University's College of Communication. He lives in Hyattsville, Maryland, with his wife, Mari, and their dog, Wolfie.
Dan Crawford, Senior Vice President
Dan has nearly two decades of experience in politics, issue advocacy, and policy communications. He was previously a vice president in the public affairs practice at SKDK, where he worked with corporate and non-profit clients to advance their communications goals. Prior to SKDK, Dan led communications for advocacy campaigns on issues ranging from tax fairness to democracy reform at the Hub Project. Before that, he spent several years in communications at the Economic Policy Institute, where he helped promote the work of economists and researchers across digital and traditional media. He is a veteran of President Obama's 2008 and 2012 campaigns and served in the Obama administration, at the Small Business Administration. Dan is a graduate of Cornell University and lives in Washington, DC with his wife and two children.
Morgan Caplan, Senior Communications Manager
Morgan is a seasoned communications professional with over five years of experience in communications and advocacy. Prior to joining Moyer Strategies, Morgan developed communications strategy at New Paradigm Agency for diverse clients across various industries, where she gained invaluable expertise in crafting compelling narratives and executing strategic campaigns. As a press secretary with the Sierra Club, Morgan focused on the intersection of communications and environmental advocacy, leveraging her expertise to raise awareness, mobilize supporters, and drive positive change in ending fossil fuel buildout and extraction. Morgan, a Maryland native, is a graduate of the University of Maryland’s Philip Merrill College of Journalism. Morgan now resides in New York City where she can be found exploring the city, trying out new restaurants, and catching the latest Broadway shows.
Shriya Annamaneni, Communications Associate
Shriya is a recent graduate of Georgetown University. Prior to joining Moyer Strategies, she was a research assistant at the Center for Innovations in Community Safety, where she worked on projects dedicated to researching police bystandership and reducing overpolicing. As an Undergraduate Fellow in the Fritz Family Fellowship Program, she helped create a secure repository for civil legal data to help increase transparency and understanding about the United States legal system. A native New Jerseyan, Shriya now lives in Washington, DC where she can be found watching shows at the Kennedy Center, searching for the best ice cream stand in the city, or dogsitting.
Politico: Moyer Strategies Stands Up New Program Helping Clean Energy & Climate Startups Navigate DC
September 23, 2024
THE LONG TAIL OF THE IRA: Moyer Strategies is standing up a new program within its climate practice focusing specifically on helping startups in the clean energy and climate space navigate Washington amid the industry’s boom following passage of the Inflation Reduction Act.
— The launch is timed to Climate Week NYC, which kicked off yesterday, and comes amid potential threats to the landmark climate law depending on the results of November’s elections.
— “New climate and clean tech companies are launching seemingly every week, due to the scope of the climate challenge and the unprecedented federal incentives available to them,” the firm’s founder Chris Moyer said in a statement, lamenting that many of those companies “lack a plan for how to communicate with DC decisionmakers, who hold outsized influence over their success or failure,” or wrongly (as Moyer would argue) don’t see playing the complex and chaotic Washington game as worth prioritizing.
— Though bipartisan support for the IRA’s provisions has continued to grow, the upcoming lame duck could be crucial, and “knowing how to communicate with policymakers and administration officials and shape the legislative environment has never been more crucial for a young company’s success or failure,” Moyer said.